Need to know; 5 simple rules for producing effective online events.(Online Events)(Brief article)

1. Create an overall strategy that details the objectives of the online event program and what the programs will look like.

2. Engage the sales organization early on. Explain the value of Web events and how they can help nurture leads.

3. Partner to expand the list of prospective attendees. Consider associations and publishers in the targeted industries.

4. In the registration form, …